Jewelry company Lily Arkwright (Lily Arkwright) reported an increase in sales of engagement rings last week (from August 1 to 10) by 73% compared to the previous year due to the August heat.
Lily Arkwright’s spokesperson said the sunny weather has led to an increase in engagements, suggesting the hot weather “makes people feel more romantic.”
The jewelry company was founded by husband and wife Lauren and Phil Dawson, and in both 2021 and 2022, the business’s revenue increased markedly.
In addition, earlier this year, Lily Arkwright’s company announced expansion plans in Europe to help its European customers provide “faster and more convenient service.”