Jewelry brand Pineapple Island has launched Green Friday, a new initiative to empower consumers to make green choices this Black Friday.
Also supporting the cost-of-living crisis, the brand is offering discounts on all its products and climate-positive bookings that offset 100% of its carbon footprint.
Pineapple Island Founder Nathan Jones said: “If we all do our part by changing our daily habits and making sustainable purchases, supporting companies that care about their impact on the Earth, and championing the future we deserve, we can make a real difference in the world. On Black Friday weekend we offer 20% discount on all products and ship our orders
100% carbon neutral, but we don’t stop there. You can provide even more
impact by making your order “climate positive”.
He added: “This means that twice the amount of carbon will be offset, resulting in an even greater positive environmental impact. This way you can be confident and confident that when your Pineapple Island package arrives, you’ll get what you love and be proud to be making a small step towards big change in the world/actively reducing your carbon footprint.”